Infographic:
visual design trends for 2014
Susan Billinge,
Shutterstock has published its global trends infographic
– a snapshot of purchasing habits over the past year
across the UK and the rest of the world and a guide to
design trends to watch out for in 2014.
seen the biggest rise in popularity, closely followed by
transportation videos, cityscapes amd 3D renderings.
These are the images designers are searching for,
inspiring creativity across the web, illustration and
fashion around the world.
While Japan and India favour traditional images of
local culture and art, the west is going for industryrelated searches. In the UK, most searches are for
infographic elements. Canada wants conceptual icons
and the US favours pictures of business and technology.
Meanwhile, when it comes to colour, Russians choose
vivid tones, while in China pastel shades are preferred.
Trends vary between country but globally three major,
but very different, creative trends are springing up.
As the popularity of Instagram increased last year,
so too did searches for filtered pictures. “Instagramesque” image searches grew 661% in 2013. Expect
to see more of these used across creative industries
throughout 2014.
Complimenting this trend is a category described as
“authentic”, characterised by “real-life” people caught
in candid and emotive situations. Related searches
were up 347% last year. Alternatively, flat designs are
also proving popular. These images, influenced by UI
design, have experienced a 200% increase in demand
in the past 12 months. They look great on mobile
platforms, as acknowledged by Google and Bing,
which have both redesigned their own logos to make
them appear flatter.
The demand for high-quality video footage is described
as”skyrocketing” by Shutterstock. Education clips have
Local trends
Searches on the rise
Cinema and TV is continuing to influence trends.
Searches for The Great