BrandKnew September 2013 June 2014 | Page 42

Book, & Line Sinker Designing Brand Identity : An Essential Guide for the Whole Branding Team Emotional Branding: The New Paradigm for Connecting Brands to People By Alina Wheeler From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands... By Marc Gobe Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic... The Science and Art of Brand