Book,
&
Line
Sinker
Designing Brand Identity : An
Essential Guide for the Whole
Branding Team
Emotional Branding: The
New Paradigm for Connecting
Brands to People
By Alina Wheeler
From research and analysis through brand
strategy, design development through application
design, and identity standards through launch
and governance, Designing Brand Identity, Fourth
Edition offers brand managers, marketers, and
designers a proven, universal five-phase process
for creating and implementing effective brand
identity. Enriched by new case studies showcasing
successful world-class brands...
By Marc Gobe
Emotional Branding is the best selling
revolutionary business book that has created
a movement in branding circles by shifting
the focus from products to people. The “10
Commandments of Emotional Branding” have
become a new benchmark for marketing and
creative professionals, emotional branding has
become a coined term by many top industry
experts to express the new dynamic...
The Science and Art of
Brand