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Dear Friends:
This issue will surely give you a kick. Pardon my
saying so but I guess it’s the World Cup fever that
has got everyone abuzz, alive & kicking if you will.
That’s why the feature on the FIFA World Cup and
branded entertainment will appeal wholesomely.
As would the article on how bad grammar has
no place in branding. For the legions of Calvin &
Hobbes fans, there is an insightful piece on what
one can learn from the designers of the classic
cartoon series. In these days of everyone being a
media owner with a surfeit of information at their
disposal, the disintegration of PR is a natural fall
out. We also examine the co relation between the
colour red and your IQ. Lots more in this issue to
play ball with. Till the next, happy reading!
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Suresh Dinakaran
@sureshdinakaran
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bit.ly/1h95tgO
[email protected]
Managing Editor: Suresh Dinakaran
Creative Head/Director Operations: Pravin Ahir
Magazine Concept & Design/ New Media Specialist: Mufaddal Joher
Country Head, UK: Sagar Patil
Country Head, India: Rohit Unni
Digital Marketing Strategist: Mark Cijo
Associate: Brand Success: Andre Van Helsdingen
Web Specialist: Prasanta Kumar Sahu
Online Support: Mahendra Kumar Behera
Brand Knew is published by
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