Of course, official sponsor adidas gets to kick around a branding platform that none of the others do: the official ball. And
it’s apparently putting cameras into the ball so we can all see what it’s like to get kicked around by Xavi. Viewers can be sure
to hear the Adidas name from announcers every time a shot from the ball’s perspective is seen—and the Kinks’ iconic tune All
Day and All of the Night in the campaign below:
Another official sponsor, AB InBev’s Budweiser, has been running a campaign for the Cup entitled “Rise As One” that shows
“moments that unite football fans worldwide,” such as getting prepped for matches,” Ad Age notes. It also “partnered with
Vice on a series of digital shorts that document soccer cultures from aroun