BrandKnew September 2013 June 2014 | Page 29

groupisd.com 28 Here are four tips about the creative process that Watterson reveals in the film: 01 You Have To Lose Yourself In Your Work Create For Yourself “My comic strip was the way that I explored the world and my own perceptions and thoughts. So to switch off the job I would have had to switch off my head. So, yes, the work was insanely intense, but that was the whole point of doing it.” 02 “Quite honestly I tried to forget that there was an audience. I wanted to keep the strip feeling small and intimate as I did it, so my goal was just to make my wife laugh. After that, I’d put it out, and the public can take it or leave it.” 03 Make It Beautiful 04 Every Medium Has Power “My advice has always been to draw cartoons for the love of it, and concentrate on the quality and be true to yourself. Also try to remember that people have better things to do than read your work. So for heaven’s sake, try to entice them with some beauty and fun.” “A comic strip takes just a few seconds to read, but over the years, it creates a surprisingly deep connection with readers. I think that incremental aspect, that unpretentious daily aspect, is a source of power.” What could be more inconsequential than a comic strip? Four or five static panels, minimal movement, a quick punchline. Yet Watterson (and many other comic strip artists) have managed to create incredible, meaningful worlds, worlds that are genuinely important to the people who read them. There’s no such thing as a small medium. Dan Nosowitz is a freelance writer and editor who has written for Popular Science, The Awl, Gizmodo, Fast Company, BuzzFeed, and elsewhere. He holds an undergraduate degree from McGill University and currently lives in Brooklyn, because he has a beard and glasses and that’s the law.