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Dear Friends:
Am sure all of us are looking ahead to a glorious
2014 and from the entire team at Brand Knew our
very best wishes to all of you. As the year came to
a close, we look back at how Instagram was the
most popular social media platform for brands in
2013. We also look ahead to the 5 Unmissable
Consumer Trends that will shape the Asian market
in the year 2014 courtesy our collaboration with
trendwatching.com. The talk about Big Data is
omnipresent and our feature attempts to unravel
some more of the ambiguities that surround it.
Liz Goodgold in her inimitable style talks about
creating a branded vocabulary. There is merit in
brands seeking the right kind of partnerships as
is articulated in the piece How Partnerships Make
Brands Sexy. We get into a bit of Neuroscience and
how there seems to be a link between creativity
and madness! We also cover action points that
need to be complied with when brands advertise
internationally. All this and lots more in this edition.
Have a wonderful, happy, Brand Knew year!
Suresh Dinakaran
@sureshdinakaran
ae.linkedin.com/pub/suresh-dinakaran/67/355/335/
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blog.sureshdinakaran.com/wordpress
[email protected]
Managing Editor: Suresh Dinakaran
Creative Head/Director Operations: Pravin Ahir
Magazine Concept & Design/ New Media Specialist: Mufaddal Joher
Country Head, UK: Sagar Patil
Country Head, India: Rohit Unni
Digital Marketing Strategist: Mark Cijo
Associate: Brand Success: Andre Van Helsdingen
Web Specialist: Prasanta Kumar Sahu
Online Support: Mahendra Kumar Behera
Brand Knew is published by
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