5 UNMISSABLE ASIAN
CONSUMER TRENDS
FOR 2014
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2014 looks to be another year of changing mindsets and priorities in
Asia. Despite a much-reported growth ‘slowdown’ (just single digits ;) and
political upheavals, the region’s development will continue apace, pushing
Asian consumers to rethink the status quo and to demand that brands help
them better manage – and even deliver balance – to their hyper-crammed
lives. Simple ;)
For those who adapt to Asian consumers’ rapidly changing needs, there
are countless opportunities ripe for the picking. Brands that champion
change – giving voice to the concerns of the masses, then answering them
– will also win priceless consumer favor.
But where brands fail to catch on fast enough, expect a new breed of
Asian ‘civic-consumers’ to step in – showing off their resourcefulness with
a dose of Made-in-Asia-for-Asia ingenuity.
For more on where to begin and how, here are 5 trends reflecting Asian
change that you can run with in the next 12 months.