Infographic: Things to Think
About When Advertising
Internationally
Michael Gass
U.S. companies have a lot of potential in international markets for their products and services. A number of these markets are
huge in terms of population, in countries such as China and India. American firms also want to advertise in other countries
because the purchasing power of consumers and businesses in these markets is significant.
“As many advertising agencies have learned, a successful adverti 6V