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With the passing of Neil Armstrong, the first man to land on the moon, in Aug 2012, so many are recognizing his
numerous achievements and marveling at the fact that, unlike other astronauts, he never tried to take advantage of
his fame. Like most true heroes, he felt that he was only doing his job. Those close to him have said that he always felt
embarrassed that he was given most of the credit for an effort that involved tens of thousands of other people. Why was
he given so much of the credit? Brand marketers will tell you that it was because of one of the most powerful forces in
branding – being first to a new position.
The first in so many ways
Neil Armstrong was the first to walk on the moon. He was also the first human to take a step on any physical world
beyond the Earth. Moreover, he was the first to explore a mysterious new world with TV cameras and so many people
around the world watching. This underscored his place in history and seared the event in the minds of those watching
the landing ۈ