Dear friends:
First things first. A big thanks to all of you around
the world for giving our re-launched edition a
rousing welcome. Managing rising expectations
from the magazine would be a perennial
challenge and we will use that as a strong
motivating factor. There is loads on offer this
issue. Brand recall and what comes first is best
exemplified in the article on Neil Armstrong, the
first man on the moon. Domino’s domination
attempt in the pizza space now comes with a
new look & feel as you would notice while there
is lots to learn for branding professionals from
the rock legend Led Zepellin. The India enigma
as an opportunity missed for brand building is
well put through by Anand Narasimhan while
Tom Fishburne continues in his inimitable style
to provoke meaningful debates through his
marketoons. Though the jury is very much out
on celebrity branding & its efficacies, we bring
to fore what talent needs to intersect with, to
achieve desired brand objectives in the feature ‘
The Trignometry of Talent ‘. From the Dominican
Republic, Maria Elena does a comprehensive
piece on Brand Auditing while Liz Goodgold
typically brings humor to great effect in her
article ‘ In the nick of time ‘. Singapore based
branding guru Brenda Bence brings her
immense ability to think guerilla in her feature
“On boosting your brand” without inflating
your budget while my personal favorite is Brian
Miller’s article ‘ Why Branding is an artifact of
the past’. There is lots more to soak in and hope
you have a great time reading it just as we had
in putting the issue together.
Best always
Suresh Dinakaran
Publisher: ISD Global
Managing Editor: Suresh Dinakaran
Creative Head/Director Operations: Pravin Ahir
Magazine Concept & Design/ New Media Specialist: Mufaddal Joher
Country Head, UK: Sagar Patil
Country Head, India: Rohit Unni
Web Specialist: Prasanta Kumar Sahu
Online Design & Support: Mahendra Kumar Behera
Brand Knew is published by ISD Global,
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