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Photo Courtesy: Guillermo Ricart, a dominican photographer
BENEFITS OF BRAND AUDITING
Breaking it down, here are the main benefits of brand auditing:
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Establish strategies and course of action for the brand
Develop a deep understanding of the brand portfolio
Provide an insight into business structure
Assess market positioning and brand image
Define, monitor and benchmark competitors
Define stakeholders
Connect objectives and communication efforts
Improve brand management
Secure brand value
Auditing allows us to benchmark our current position, study how our external as well as internal clients perceive
our brand, service, quality and marketing. It also provides an internal roadmap to a unified vision of the brand
inside a company - fundamental in order to ensure that everyone marches to the same drum. But more importantly,
brand auditing helps us bridge the gap between where we think we stand and how we are actually perceived in
the marketplace.