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The road to the Global village runs through
Indian cities
The huge domestic Indian market and growth in demand
and consumption is paradoxically a boon as well as a
bane, in catalyzing Indian companies to create global
brands. On the one hand, it provides captive economies
of scale, for Indian businesses to leverage and create a
global footprint. While on the other hand, it makes them
contented and complacent in developing a ‘frog in the
well’ attitude. In fact, necessity is the mother of invention,
which is why brands from smaller countries like Korea,
Taiwan, Switzerland and Japan had no option, but to tap
overseas markets to fuel growth. In India, we are blessed
with a fast growing and consuming market and that should
be our biggest opportunity (rather than a mental block) to
unlock overseas markets with our own brands. The trick
lies in understanding and leveraging our competencies
and resources, while identifying the high potential areas,
where India can create and build powerful global brands.
Our ticket to ride
There is a lot more going for India, in addition to the
massive domestic market. We have some of the most
qualified, experienced and capable technologists, scientists,
managers, business leaders and thinkers, contributing
unparalleled br Z[