07
11
Dear Friends:
The New Year has made a frenetic beginning. Just
as we were catching up and finishing tying up the
loose ends of the year gone by, 2014 has hit us
like an avalanche. January has whizzed past us. In
this issue we look back and look ahead. Therefore
you can soak in the features on The Best Perceived
Brands of 2013 and The Most Successful Branding
Stories of 2013 whilst looking ahead at The 5
Big Social Media Trends for 2014, What The Best
Brands Will Do in 2014 and the Personal Branding
Trends that we can witness in this year. We also take
a look at good old Above The Line Advertising and
why it still remains an pertinent branding tool while
we also take in the importance of the ‘Creative
Brief‘ and How to Achieve Results Driven Marketing
Creatives. There is lots more packed in for you
to savor. So until next month, here’s to happy
Brand Knewing!
Suresh Dinakaran
@sureshdinakaran
ae.linkedin.com/pub/suresh-dinakaran/67/355/335/
13
15
17
21
23
25
27
29
blog.sureshdinakaran.com/wordpress
[email protected]
Managing Editor: Suresh Dinakaran
Creative Head/Director Operations: Pravin Ahir
Magazine Concept & Design/ New Media Specialist: Mufaddal Joher
Country Head, UK: Sagar Patil
Country Head, India: Rohit Unni
Digital Marketing Strategist: Mark Cijo
Associate: Brand Success: Andre Van Helsdingen
Web Specialist: Prasanta Kumar Sahu
Online Support: Mahendra Kumar Behera
Brand Knew is published by
31
33
35
37
39
For Advertising Enquiries: [email protected] or call + 971 4 386 7728
All content copyright rests with the respective contributors
www.brandknewmag.com | www.groupisd.com
Download Mobile App from
41