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Kate Spade
Tokyo Kate Spade used to release a new product in stores
every Saturday. The resulting paper marketing built up
quickly, so Kate Spade tapped design firm Control Group to
reinvent its signage, on iPads. The rebranding turned into
an entire new retail effort. The online only shop--dubbed
Saturday--is geared toward young consumers.
Google
Black metal band logo designer Christophe Szpadjel took
on the challenge of making brands like Google, Microsoft,
and Prada (and Fast Company) appear just as hardcore as
his typical clients.
Newsweek
When Newsweek decided to stop publishing in print and
move everything online, the publication approached
Brooklyn-based Huge to help them design the transition.
The digital experience is meant to mimic the feeling of print
journalism thanks to clean pages and big, beautiful images.
Mail Chimp
Designer Jessica Hische documented the very subtle series
of nips and tucks she gave to the Mail Chimp logo. At first
blush, the logo hasn’t changed much. But a closer look
reveals some canny aligning and spacing in the lettering-which together show off the power of good graphic design.
Starbucks
Starbucks opened its flagship Teavana store in New York
this fall. The shop caters to tea-lovers in search of a more
calming experience. To achieve that, the coffee company
created a new double-walled cup with a softer, rounder
spout.
Refinery29
Online fashion news site Refinery29 has dramatically
expanded its readership since launching in 2005. The
founders worked with Wolff Olins to both rethink the
graphics of the site and logo, and sharpen the company’s
editorial focus.