Seven Ways To Identify And
Engage Brand Advocates
Tracy Foster
For startups and small businesses, when it comes to allocating marketing dollars, value is the most important word.
We all seek to gain maximum value and exposure with limited budgets. Cultivating brand advocates who are excited to
share their experience with you can be a low-cost, high-return marketing strategy.
Essentially, a brand advocate is someone who enjoys your product or service so much that they’re eager to tell others
about it — whether that’s via social media or in real life, on their blog or in a publication. Brand advocates can be
online influencers with millions of social media followers, or people who are active or well-respected in their industry.