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Brands for The Heart –Branding on a Shoestring by Andrea Shillington
Web Guidebook
http://www.brandsfortheheart.
com/wp-content/themes/brandsfortheheart/images/2015/09/
Branding-on-a-shoestring–-Step-by-Step-Brand-StrategyGuideForStartupsE2-2014.pdf
“Brand for the Heart” is a brand guidebook and provides the steps that will help
the reader to unlock the creative genius
and clarify their brand’s purpose, vision,
values, positioning, promise and name.
Article
Web Publication
http://www.theguardian.com/small-business-network/2015/dec/08/
beginners-guide-to-branding-small-business
The article is from the Guardian and is a
guide to branding your small business.
Article
Web Publication
https://www.quicksprout.com/thecomplete-guide-to-building-yourpersonal-brand/
The article is a guide for do-it-yourself
branding and analyses the basic stpes in
order to create your own brand.
The Marketer’s Guide to Developing a Strong
Corporate and Brand Identity
Web Publication
http://blog.hubspot.com/blog/
tabid/6307/bid/34238/The-Marketer-s-Guide-to-Developing-a-StrongBrand-Identity.aspx#sm.001lxptjr13cweyiqy42nmi0t93ld
This article summarizes the importance
of brand identity. Besides that shows the
steps of brand identity development.
Marketing and branding – a practical guide
Web Publication
https://www.smallbusiness.
wa.gov.au/assets/BusinessLocal/Guides-and-handouts/
Building-Your-Knowledge-Marketing-and-branding.pdf
A guide summarizes the significance of
marketing/branding strategy and shows
the most important content of it.
Branding – the basics
Web Publication
http://www.infoentrepreneurs.org/
en/guides/branding----the-basics/
Summary of brand building process.
About business networking
Web Publication
http://www.marketing112.hu/
az-uzleti-kapcsolatepitesrol/
Networking technics pros and cons.
The Importance of Visual Elements in Social
Media Marketing
Web Publication
http://www.compukol.com/the-importance-of-visual-elements-in-social-media-marketing/
The article shows why visual elements are
important in Social Media Marketing.
Juntunen, M., Saraniemi, S., Halttu, M., Tähtinen, J. (2010). “Corporate brand building in
different stages of small business growth
Journal of Brand Management, vol. 18, 2,
pp. 115–133.
http://www.academia.edu/858827/
Corporate_brand_building_in_different_stages_of_small_business_
growth
An empirical framework for the for corporate brand building at different stages of
the growth of SME.
The Science and Art of Branding by Giep
Franzen and Sandra Moriarty
Creativemarket.com
https://creativemarket.com/
blog/2013/12/18/top-10-books-onbranding
This book not only gives you an in depth
look at what makes effective marketing,
but it also switches the perspective from
the producer to the consumer. It looks at
what makes the public want to buy.
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