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Bizzabo – Event networking
Google play
https://play.google.com/store/apps/
details?id=com.bizzabo.client
Bizzabo is an all-in-one event management
software that helps organizers create successful events by empowering them to
build amazing websites, sell tickets, grow
communities, go mobile and maximize
event experiences - using a beautiful, user
friendly platform. For attendees helps discover future events and find out who else
will attend, reach out to speakers, exhibitors straight from the app, access event
agenda, location.
10times
Google play
https://play.google.com/store/apps/
details?id=com.tentimes
Event discovery platform covering business events, tradeshows, conferences,
workshops, seminars, expos. This app
helps search for other professionals from
the given industry, connect with them and
build network.
PUBLICATIONS / BOOKS / ARTICLES
SOURCE
Heding, Tilde, Charlotte F. Knudtzen, and
Mogens Bjerre. Brand management:
Research, theory and practice. Routledge,
2008 (book).
Web Publication
https://books.google.com.cy/
books?id=7QR9AgAAQBAJ&pg=PA134&lpg=PA134&dq=Extroversion+Techniques+branding&source=bl&ots=f1YCa8g9gz&sig=2GrXREUKOnzUHKYlLbJLdcLKBew&hl=en&sa=X&ved=0ahUKEwj29uaRxa7NAhXIxRQKHfR2CU4Q6AEINDAD#v=onepage&q=Extroversion%20Techniques%20
branding&f=false
For over two decades, it has been argued
that the brand is an important value creator and should therefore be a top management priority. However, the definition of
what a brand is remains elusive. This book
observes in depth importand branding
concepts and practices.
McAlexander, James H., John W. Schouten,
and Harold F. Koenig. “Building brand community.” Journal of marketing 66.1 (2002):
38-54 (book).
Web Publication
https://www.researchgate.net/
profile/John_Schouten/publication/230873898_Building_Brand_
Community/links/0fcfd505997ef695cc000000.pdf
A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is situated. Crucial relationships include those
between the customer and the brand, between the customer and the firm, between
the customer and the product in use, and
among fellow customers. The authors delve ethnographically into a brand community and test key findings through quantitative methods.
LINK
BRIEF DESCRIPTION
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