BRANDIN EU Branding Handbook for SMEs | Page 66

64 VIDEOS & TUTORIALS ON BRANDING SOURCE LINK BRIEF DESCRIPTION What is a brand? Youtube https://www.youtube.com/watch?v=sQLlPC_alT8 Definition of Brand. How To Design a Brand Identity Youtube https://www.youtube.com/watch?v=03V5D2hS-h8 Step to develop and create a brand identity. Brands and Branding Youtube https://www.youtube.com/watch?v=THQxPG34Ry0 This video provides an overview of brands and branding, including brand promise, brand identity, brand DNA, and brand strategy. Branding: Identity Design Youtube https://www.youtube.com/watch?v=mnSgHLBpOpw This episode wishes to understand the secrets behind building powerful brands. Graphic Design Tutorial: Leading the viewer’s eye Youtube https://www.youtube.com/watch?v=fENrhRBFS_I The tutorial gives you useful tips in order to keep the viewers interested on our web page. Building a Brand From Scratch Youtube https://www.youtube.com/watch?v=lUGyFwo351k The video provides information how to create your own brand. Business Branding Strategies That Build a Buzz Youtube https://www.youtube.com/watch?v=InKnhlR_EaA Brand building masterclass to find out how to build a BUZZ around YOUR brand and kick start your strategy to get it right - FIRST TIME! Simplicity: the Key to Building a Successful Brand Youtube https://www.youtube.com/watch?v=ans3xos8VZI According to Amazon’s Jeff Bezos, your brand is whatever people say about you when you’re not in the room. So how do you ensure they’re saying the right things? MeetTheBoss TV’s Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises is key to building a successful brand in the internet age. Identity design: branding Youtube https://www.youtube.com/watch?v=pR7tMnKghDs 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. Chris and Jose go over how the Ole’s logo and new landing page was created by applying the CORE framework. 65