BRANDIN EU Branding Handbook for SMEs | Page 60

There are numbers of trainings, workshops, conferences available on the market in the topic of branding and marketing. So what Branding and extroversion complex training is for? What is the aim of it and can be the benefit for an SME entrepreneur to participate on it? TRAINING Contrary to conventional marketing and branding trainings, BECT is made for especially those SME business people, who don’t have any or not deep marketing background, knowledge. Who are at the gate to build up their own company, brand, or want to refresh their already existing brand, company image. This training gives them practical and immediately usable know-how about the main and essential steps: - about branding and its process - how to build a brand, what its aim, - what are the advantages to link the self, product/service brand to extrovert entrepreneur attitude especially in case of SME companies. It shows and teaches - the advantage of building a brand strategy - those critical points where entrepreneurs can make mistakes by ignoring the “rules” like with whom it is useful to work at strategic period (e.g. professional graphic designer vs. homemade graphic plans. logo) - the benefit of extrovert entrepreneur attitude – how it helps to make connections, to be visible on the market such as networking, presenting and representing on events. And how it effects the business results, sales, and brand equity. - why flexibility and capability to adapt the market changes are so important for SME companies in case of branding It deepens the business and entrepreneurial attitude’s awareness. The importance of business management training for SMEs, NCC Resources Ltd. www.ncchomelearning.co.uk It’s worth thinking about... Are you motivated to spend time to develop your branding and extrovert approach-strategy? Have you ever thought about to prepare a brand strategy? Are you ready to invest in yourself and your business? Do you know what kind of marketing steps you need to do to be visible and to have enough customers? What do you think your weak points are in your marketing? 58 59