II. INTRODUCTION
TO BRANDING
II.1. WHAT IS BRANDING?
A brand or Branding refers to the perceived image and subsequent emotional response to company. Its products and services.
BRAND: Despite the fact that there are many different definitions of the word
‘brand’, they all encompass one main idea: the identification of a product and the
differentiation from its competitors.
A brand is a more than a logo, a trade name, or a trademark, although such elements
are all a part of it. Most importantly, brands refer to reputation, visibility and the ability
to attract loyal clients who will further recommend the business.