BRANDIN EU Branding Handbook for SMEs | Page 56

54 Extroversion Techniques Description Extroversion Techniques Description Networking - conference Advantage: favorable business opportunities. Disadvantage: long time until a closer business relationship. Corporate Website Networking - online business club Advantage: online contact with more person at the same time from anywhere, whenever Disadvantage: not personal contact. Corporate website is an informational website operated by a business. It helps export companies for their marketing purposes and to assist in serving foreign customers. It is necessary to monitor the feedback and continuous update information. B2B / Participation in Business Exhibitions Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another. B2Bs and Participation in business exhibitions helps business to promote its products/services as well as getting to know market and competitors. Sales support, brand building, networking professional fair Both visitors and exhibitors alike. Networking - advocacy and professional association membership e.g. chamber or cluster membership can help the networking, new business contacts and information can be obtained. Sales support - product or service tour Meeting potential customers, business partners to present directly the company or a product-service. Sales support - customer meeting Invite our partners in our premises, provide professional programs and of course refreshment room. Corporate identity, networking - expert engagement, expert role (media, events, workshops, professional gatherings, conferences…) To act as an expert shows positive professionalism and is a publicity possibility. Complex communication - radio, TV report Possible introduction to a large audience, strengthening our professional relevance. Sales support, networking - recommendations (collection and use) The business recommendation (both formal and informal ways) can help to establish direct business relations. Networking, complex communication active social media presence Excellent option for the care of public relations, branding, advertising. Networking - business breakfast (e.g. BNI) Informal way to establish business contacts. Sales support - MLM sales system Special networking and sales method. Piggybacking Your new product uses the existing distribution and logistics of another business. Corporate identity - supporting communities Standing next to a good cause, we can help in branding. Networking - workshops A kind of professional gathering to establish business relations. Corporate identity, networking, brand building, complex communication - event sponsoring Special advertising and networking opportunities. Sales support - brokerage events Formal possibility of internal PR and brand building. 55