CYPRUS A prominent and successful local company in Cyprus which has managed to make itself known across the island and is also undertaking various exporting activities is Frou Frou Group of companies. The company was established in Nicosia in 1964, as a manufacturing company, producing an extensive range of biscuits( plain, hard cut and moulded, cream filled, crackers, snack crackers, wafers and chocolate coated biscuits and wafers). These products were distributed in the local market by the company’ s privately owned distribution fleet. Within a number of years the company was established as a market leader in the Cyprus biscuit market and it also expanded by exporting its products to Europe, the Middle East, the Far East and Africa. At the same time the company diversified into other markets by importing and distributing products, in the beginning related to the range of its own manufactured goods, with main emphasis on confectionery products and foodstuffs.
So why this company did became so well-known and is indeed an outstanding and quite familiar brand in Cyprus?
First of all, the main reason for its success is that Frou Frou stays faithful to its tradition and maintains, even today, a very close relationship with the culture of Cyprus. The company was established in a year where not a lot of enterprises existed, and so it quickly distinguished itself. In addition to this, their products are of high quality but are available at reasonable prices. Furthermore, special attention should be given to the logo, which presents the image of wheat. Wheat was the main source of agriculture in Cyprus from the previous years, and still is until today. Therefore, the logo reflects once again the faithful adherence to the Cypriot tradition, which in turn inspires a feeling of familiarity to its consumers. Finally, Frou Frou’ s products are addressed to all ages without exception, so it does not have a particular consumer target group, and its various advertisements involve every-day situations which everyone can relate to. However, one of the most cardinal reasons behind the company’ s success is considered to be its name: short, easy to pronounce, memorable, catchy and fun. All the above characteristics further enhance the company’ s wide recognition throughout its consumers.
26