AN EFFECTIVE BRAND NAME
· IS EASY TO PRONOUNCE
· IS EASY TO RECOGNISE AND REMEMBER
· IS SHORT, DISTINCTIVE, AND UNIQUE
· HAS A POSITIVE CONNOTATION
· REINFORCES THE PRODUCT IMAGE
· IS LEGALLY PROTECTABLE
Introduction to Branding, Chao Onlamai www. slideshare. net
EASY TO SAY
EASY TO SPELL
EASY TO RECALL
EFFECTIVE BRAND NAME
COMMUNICATES PRODUCT BENEFITS
SUGGESTS USES OR SPECIAL FEATURES
DISTINCTIVE
Requirements of an effective brand name studyblue. com
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