AN EFFECTIVE BRAND NAME
· IS EASY TO PRONOUNCE
· IS EASY TO RECOGNISE AND REMEMBER
· IS SHORT , DISTINCTIVE , AND UNIQUE
· HAS A POSITIVE CONNOTATION
· REINFORCES THE PRODUCT IMAGE
· IS LEGALLY PROTECTABLE
Introduction to Branding , Chao Onlamai www . slideshare . net
EASY TO SAY
EASY TO SPELL
EASY TO RECALL
EFFECTIVE BRAND NAME
COMMUNICATES PRODUCT BENEFITS
SUGGESTS USES OR SPECIAL FEATURES
DISTINCTIVE
Requirements of an effective brand name studyblue . com
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