BRANDIN EU Branding Handbook for SMEs

To sum up the brand protection strategy is not an easy task and companies usually get confused since they are not familiar with the laws. So in that case, a lawyer if/ when needed will make it easier to work and will also give advice on whether you need to protect your intellectual property in overseas markets. Don’t forget that the best, easier and cheapest way to protect the brand is by using it. The more people associate a name with your business and/or your goods and services, the more the courts will recognise that you have legal rights in it, and punish infringers. Patent Safeguarding your intellectual property rights, Sakina Babwani www.articles.economictimes.com Intellectual Property Registered Trademark Trade Secret YOUR BUSINESS Non-registered Patents Trademarks ™ Trademarks Copyright © Design Rights Database Domain Rights Plant Breeder Rights Design Hawk IP Dashboard www.hawkip.com Copyright It’s worth thinking about... Investing in Intellectual Property, Lauren Seymour www.marsdd.com 32 Does your brand /product/ service known enough to start a copyright process? Have you created something which opened a new market – makes worth starting a copyright process? 33

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