The main pillars for the right logo:
LOGO
1. Be simple
2. Make it versatile
3. Must be usable and printable on different shapes, textures, marketing tools and
varety of media
Should be adaptable, needing no changes for any environment
4. Don’t copy, make your own! – Be creative, be different
5. Make sure it has a story to tell...
6. Choose the right colour
Colours have the power to affect feelings and emotions. Ideally, your choice of colour should be made on the basis of the target demographic of customers. Consider
the age, gender and cultural orientations of the target audience, and couple it with
your artistic creativity, and you’ve got a killer colour palette for your logo already!
Should Be Able to Be Displayed in Black and White / 1 colour and inverse version!
7. Pay attention on typology:
Readable, printable, unique
8. Use professional people to create your own logo
Good Practices
Apple
This simple image has become iconic
and internationally recognisable as the
American multinational technology
company headquartered in California
which designs, develops and sells consumer electronics. It is clever because
the logo is an everyday object which
has now been marketed in a way that
people think of this image as the brand
Apple, rather than the object.
http://1stwebdesigner.com
AgroCoach
How to design a logo, a logo design process www.curtisbestdesign.wordpress.com
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1. The name_ AGRO: targets and narrows the market, which is agriculture. Coach:
shows the purpose of the services
2. Colour: reflect the market, but in the same time: elegant, visible – shows quality
and trust. Also well visible, printable in 1 color or black&white
3. Pictograms remember to the land and sun=sunset or sunrise: also a link to the
target group. But in the same time the shapes and lines are modern, can be used
separately in presentations as well.
4. The slogan: The measurable development – which is unique on the coach market,
also reflect the service
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