Good Practices
HUNGARY
Cserpes cheese workshop with a wide range of milk products, like yoghurts, several
types of milk, cheese, cottage cheese without preservatives and flavour enhancement additives. This family owned company was established in 1992 in Kapuvár
– Hungary by Mr. István Cserpes. With continuous expansion the company has its
own commercial network, more than 60 products and several professional awards.
Cserpes Cheese Workshop was awarded the Superbrands seal of excellence in
2013.
SPAIN
Clothing brand notable for its trendy patchwork designs, intense prints, asymmetrical designs and loud colours. ‘Desigual’: It’s not the Same! This is the main motto of
the Spanish brand, hidden behind the choice of a successful name which evocate
feelings of “difference” and “uniqueness”. The word Desigual is concise and memorable, whilst also giving an idea of the kind of clothes the brand produces.
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GREECE
The company “The Mediterranean Land” with acronym “TML R.C” is one of the most
successful local brands. The idea of the company came after the announcement
of UNESCO in 2010, to include the Mediterranean diet in the Representative List of
the Intangible Cultural Heritage of Humanity, upon request made jointly by Greece, Spain, Italy and Morocco. Greece, because of its climatic conditions and morphology, produces most of the main products
that make up the Mediterranean diet. Having
faith in the fertile Greek land’s products, the
company decided to promote them globally,
showing that this small country of the Mediterranean Basin – ‘a land for flowers and bees’
– is blessed by the Gods.
The company started its own beekeeping unit
and in cooperation with other units it created
a portfolio of Greek products embodying its
efforts in a Trading Company of Greek Standardized Food Products, ‘TML P.C.’ -which stands
for the brand name ‘The Mediterranean Land’,
with the goal to design collateral elements of
olive oil, honey and balsamic vinegars line products that transport the essence of
the homeland Mother Nature. The company chose the names ‘athena’ for our olive
oils line, ‘nectar’ for our bee products line and ‘acetum’ for our balsamic vinegars
line. All of the products’ bottles are made of top quality Italian glass, while the logos
are printed directly on them, creating a unique package that costumers never throw
away.
Through this brand name “The Mediterranean Land” the aim of the company is to
reflect the philosophy of the company to offer products that fully incorporate all
the benefits of the acknowledged Mediterranean diet, using the most approved and
traditional practices and precluding any artificial processes. Also the success story
of the brand name is that the company managed to create an intension though its
brand and inform the consumers all over the world about the high nutritional and
medicinal qualities of the Greek products and offer them the best quality in a very
special package. The “The Mediterranean Land” brand is recognizable as a synonym
of quality, elegance and a healthy lifestyle. The quality and the package leave everyone satisfied, as all the aromas and tastes of the Greek countryside are gathered
in its beautiful bottles!
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