INDEX
02
I. Introduction: The Aim Behind the Handbook
04
05
06
10
II. Introduction to Branding
II.1. What is Branding?
II.2. Brand your Business
II.3. Brand Building, Branding Process
16
17
20
27
30
36
40
43
48
III. Step by Step into the Branding Process
III.1. Preparation for the branding process
III.2. The choice of the Name
III.3. Right Logo for the right Brand
III.4. Brand protection, intellectual property, copyright
III.5. Successful complex Brand Design
III.6. Brand identity, brand equity
III.7. Monitoring and Rebranding
III.8. Branding through Social Media
50
51
52
53
IV. Branding and Extroversion - connection and relation
IV.1. Extroversion in Branding
IV.2. Definition of the Extrovert entrepreneurial attitude
IV.3. Extroversion Techniques
56
60
V. Branding and Extroversion complex training
V.1. Useful National Contacts
62
VI. Main Branding & Extroversion Literatures and Online
Resources
This project has been funded with support from the European Commission.
This publication [communication] reflects only the views of the author. Therefore The Commission cannot be
held responsible for any eventual use of the information contained therein.
Project No. 2015-1-HU01-KA202-013605
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