Branded Quick Reference Guide Examples
A QUICK REFERENCE GUIDE
Why is Breast Best?
Breastfeeding (also called nursing) provides the
perfect nutrition for your baby. Milk from your
breasts is the only thing your baby needs from
birth through six months, and babies benefit
from continued breastfeeding through a year or
longer while you gradually introduce other foods.
Breastfeeding gives a jump start to your baby’s
immune system, so by breastfeeding, you are
helping protect your baby from infections, allergies,
asthma, diabetes, obesity and cancer. Breastfeeding
also gives you added protection from diseases like
diabetes, cancer and osteoporosis.
Starting Out Right
Skin-to-skin contact with your newborn immediately
at birth will help you both get off to a great start.
Given the chance and time, many newborns will
use their rooting instincts and senses to find their
own way to the breast and latch on with very
little assistance. This is often called “baby-led
breastfeeding.” When possible, delay all non-
essential newborn procedures and stay skin-to-skin
with your baby for at least an hour after birth and
after the first feeding.
Baby-led breastfeeding can be done at every
feeding, although some babies benefit from a
little more active help. Be patient while you and
your baby learn what works best.
When to Feed
Getting a Good Latch
A comfortable latch is important for successful
breastfeeding. To achieve this, baby’s mouth opens
wide and takes in a large amount of areola (the
darker skin surrounding the nipple).
Newborns need to nurse frequently (which may
be as often as every 20 minutes to 2-3 hours) and
should not be put on a feeding schedule. Feed baby
when he shows signs of hunger, including:
• Smacking lips or using tongue.
• Squirming, fussing or searching for breast.
• Note that crying is a late sign of hunger. Her tongue curls around the bottom of the nipple
and pulls it deep into her mouth. Her lips are flared
and her chin is touching the breast with her head
tipped back slightly.
When baby is ready to nurse, recline comfortably
with pillows for support and place baby skin-to-skin
on your chest. Give your baby time to find her way
to the breast and latch. If she needs more help, you
can line up baby’s nose to your nipple, use your
nipple to tickle baby’s lips and wait for her to open
wide. When she does, gently guide her open mouth
toward your nipple, supporting her neck and back. If the latch is uncomfortable, place your finger in
the corner of baby’s mouth to break the suction and
begin again. Some women experience discomfort
at first during a feeding. However, women who
experience pain throughout a feeding, between
feedings or damage to the nipples may benefit from
the help of a lactation professional to identify the
cause and get suggestions to correct the problem.
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