Pay-TV:
Operators Embark
on Price Wars…
The price wars underscore the high stakes for pay-TV operators across the continent. While MultiChoice’s DStv still
owns a dominant share of the pay-TV marketplace, with nearly 8 million African subscribers, rivals are increasingly
staking their claims to the lucrative market. While rosy economic forecasts continue to paint a portrait of a rapidly
growing African middle class, pay-TV operators have found that success in Africa often lies in packaging their
bouquets at rock-bottom prices.
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