Brand Spur Volume 1 - Maiden Edition | Page 66

Pay-TV: Operators Embark on Price Wars… The price wars underscore the high stakes for pay-TV operators across the continent. While MultiChoice’s DStv still owns a dominant share of the pay-TV marketplace, with nearly 8 million African subscribers, rivals are increasingly staking their claims to the lucrative market. While rosy economic forecasts continue to paint a portrait of a rapidly growing African middle class, pay-TV operators have found that success in Africa often lies in packaging their bouquets at rock-bottom prices. Read more…