What is Nido’s Share of Nigerian Dairy Market?
Some decades ago, specifically in the 70s and 80s, a brand of powdered milk that stirred the
market was Nido, produced by Nestle Nigeria Plc. The brand did so well that it earned the
respect of pupils and students in the higher institutions to such extent that if you did not have
a tin of Nido in your closet, then you would be termed a pauper while those who were
opportune to have it were termed the Lords.
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