Any New Strategy From Promasidor To Push Its
Flagship Brand, Cowbell?
Milk consumption among Nigerians was just the exclusive right of the rich and the privileged before the 90s, untill the
incursion of Cowbell brand manufactured by Promasidor Nigeria Limited which came up with a sachet pack. This gave
average Nigerians the access to milk consumption. That ‘magical’strategy changed the fortunes of the company while49
mass Nigerian became loyal and addicted to the newly introduced pack.
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