Hollandia Vs Peak:
The Underlining Insinuations
In view of the raging war between leading milk brands, Hollandia and Peak, with the crux of the matter being
the use of ‘Wazo’ and ‘Wazobia’ respectively in their commercials, fresh information offers insight into the
seeming marketing debacle.
HollandiaEvap 65g pack that retails for N50 in its commercial finds expression with the saying which claims good
things come in small sizes. Although, the N50 price mark is never an exclusive preserve of the brand or its
promoters, as other similar brands sells at same price point, the Hollandia ‘Wazo’ pack has the advantage of an
extra 15g more. Therefore,
the commercial in questionwas structured
to tell consumers in a big way that
HollandiaEvap 65g is the Correct Wazo Milk a sources hinted explaining how the ‘Wazo” tag came about
dispelling insinuations of violation.
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