Noodles Market
Consumers Want
More Value For
Money…
Prior to the entry of Instant noodles into the Nigeria culinary landscape, noodles was not seen to be a regular
meal for Nigerians. It was perceived as an Asian diet and only eaten at Chinese Restaurants. But since 1988
when De United Foods Industries Limited (now Dufil Prima foods) first marketed its Indomie Noodles, imported
from Indonesia, in Nigeria, noodles has become a major menu for millions of Nigerians and a brand in most
homes.
By 2006, four noodles companies were already operational in the Nigerian market. Today, over 16 noodles
companies are now competing for market share in the market. Read more…
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