The survival battle Coke will have to fight…
So here am I, wittingly musing which is going to happen first: A drastic reduction in the price of the dollar, circulation of fuel in the country
or a change in Coca-cola Nigeria’s marketing strategy.
Coca-cola is by far one of the most successful brands in the history of marketing. Since John Pemberton discovered the magic recipe, coke
continues to play in a second to none market, doling out campaigns that not only change and upbeat the landscape but one way or another
connects deeply with their consumers. Quite remarkable is her effective use of human truths and insights that time and again appeals to
consumers’ emotions often making many berserk and head over heels on the brand.
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