Bigi Cola expands the cola war
Barely one year after Ajeast Nigeria Limited broke the duopoly in the Cola drink market with its Big Cola
offering, a new entrant, Bigi Cola has joined the fray. Bigi Cola, a product of Rite Foods Limited, marketers of
Bigi and Rite Sausage Rolls, was launched into the market, recently without fun-fare into a market
dominated by Coca-Cola and & 7up Plc. Bigi Cola which is packed in 500ml comes in four variants; Bigi Cola,
Bigi Orange, Bigi Lemon-Lime and Bigi Apple.
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