ARTICLE
Local agencies' market understanding gives them the edge
over multinational players
With so many multinational consumer brands making an aggressive push into the African
market, the big-name international media, marketing and agencies are not far behind them.
In exchange for their top-dollar consulting rates and high-end technology, they promise to
bring global expertise and best practices to African brands and businesses, in turn helping us
to catch up with the rest of the world.
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