Brand Spur Issue 7 | Seite 92

Opinion

Do Nigerians Need Pay Per View Model?

The issue of adopting the Pay per View model against the usual monthly subscription model which is obtainable in Nigeria has been a subject of discourse. Some Nigerians believe strongly that the monthly subscription model by Digital Terrestrial Service providers is geared towards exploiting Nigerians. A few weeks ago, a Senate( Jones Onyereri) representative from Imo State raised a motion at the Nigerian House of Representatives concerning the issue of Digital Terrestrial Television Service in Nigeria, advocating that Pay per View should be adopted in Nigeria other than the subscription based models by the likes of GOTV and DSTV. He argues that Nigerians are made to pay for what they do not consume through the monthly subscription scheme presently obtainable in the service charges of major Digital Television Broadcasting service providers like DSTV, Star times and GOTV. Personally, I think it is germane to have a full grasp of how payment models work across borders. When you have understood how digital television stations operate locally and internationally, it gives you a standpoint to present your arguments logically. Read more...