Auto Industry Kia joins Elizade, Cosharis in used car business
Until recently, the used vehicle business in Nigeria used to be a debasing one; the market was mainly for the organised dealers who were considered not financially strong enough to venture into new vehicle business. But things are fast changing as notable car dealers, including Cosharis Motors and Elizade Nigeria Limited, have become major investors in the business of Tokunbo cars as used cars are popularly called. The latest entrant is Kia Nigeria Limited, which has just announced the launch of what it calls‘ best ever certified used car programme’. A statement by the Marketing Manager, Dana Motors Limited, Mr. Jimoh Olawale, obtained via email, said the programme would offer many people“ the platform to get the best valuation for their cars in real time at our used car showroom in Lagos.” Dana Motors, which is the representative of Kia Motors in Nigeria, also stated in the announcement that the used car programme would provide the opportunity for people to sell their old Kia cars or swap them for new models.
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