Brand Spur Issue 7 | Page 86

Real Estate

Social Media for Real Estate Agents: Get More Clients

Real estate, like almost every other professional field in the world, has undergone a major disruption. The digital era is with us, and thanks to that fact social media for real estate agents has taken over most forms of online marketing for this field. Years ago, when the Yellow Pages ruled this planet, realtors relied heavily on conventional forms of marketing to get clients. We are talking about billboards, radio and TV ads, open house calls in mailboxes, and even cold calling to see if someone wanted to buy or sell property. A great many of these methods may not work today. Mostly because the kind of people buying homes fall under that notorious category known as‘ Millennials’.
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