Brand Spur Issue 7 | Page 61

Nigerian Breweries Pushes Legend for Bigger Market Share

In an attempt to push the Legend Stout brand for bigger market share, Nigerian Breweries has presented the brand as a major sponsor of the much followed TV reality show, Big Brother Naija. Guests at the live screening event of the Big Brother Naija relaunch show held in Lagos over the weekend were entertained with varieties of the company’ s brands, most notably Legend Stout.
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