Nigerian Brewers Value brands now in the front line …
The ongoing macroeconomic challenges have not only resulted in a slowdown in volume growth , they have also impacted the segment mix for the industry . The general trend is an increase in demand for value / discount brands and a slowdown in demand for the premium brands . Guinness Nigeria ’ s value-for-money brand , “ Orijin ”, which was introduced in late 2013 , has begun to experience a slowdown in sales .’ continued demand for much cheaper products . For more information on this , send an email to info @ brandspurng . com on how to have a detailed copy .
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