Nigerian Brewers Value brands now in the front line …
The ongoing macroeconomic challenges have not only resulted in a slowdown in volume growth, they have also impacted the segment mix for the industry. The general trend is an increase in demand for value / discount brands and a slowdown in demand for the premium brands. Guinness Nigeria’ s value-for-money brand,“ Orijin”, which was introduced in late 2013, has begun to experience a slowdown in sales.’ continued demand for much cheaper products. For more information on this, send an email to info @ brandspurng. com on how to have a detailed copy.
Reasons to have this document?
• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions