Brand Spur Issue 7 | Page 54

New Launch

Location-based discovery app Ajo launched in Nigeria
Nigerian startup Ajo has launched its location-based discovery app , which utilises an in-built GPS system to detect a user ' s location and allow them to find points of interest and services within their proximity . The goal of Ajo is to improve the tourism and hospitality space in Africa , with users having the ability to search and review places , upload pictures , and recommend new places and points of interests to other users . “ As a tourist , you can also use the app to plan an upcoming trip by setting the location to your desired city and country , and places will be recommended and displayed for you ,” founder and chief executive officer ( CEO ) Sulaimon Ajibode told Disrupt Africa . The Ajo app also includes a discover page that automatically identifies places around a user Read more ...