12 Nigerian Brands that were exceptional on Social Media in 2016
Social Media Engagement
12 Nigerian Brands that were exceptional on Social Media in 2016
Once upon a time, the life of a brand’ s Social Media manager was generally routine: create content calendar, design cool banners, schedule on Hootsuite / Tweetdeck, moderate comments, respond to inquiries, go to sleep. Ease or difficulty depended on the brand’ s product / service and / or who the TA was. But overall, social media management was pretty monotonous stuff. Now, everything has changed. Brands now understand how important social media is and how it affects their reputation, perception, overhead and ultimately sales. Brands now know that the usual routine posts that scream‘ patronize us’ would not do much for them anymore, so those that are‘ smart’ are employing the services of highly skilled individuals and digital agencies to manage their online strategy. Read more...