12 Nigerian Brands that were exceptional on Social Media in 2016
Social Media Engagement
12 Nigerian Brands that were exceptional on Social Media in 2016
Once upon a time , the life of a brand ’ s Social Media manager was generally routine : create content calendar , design cool banners , schedule on Hootsuite / Tweetdeck , moderate comments , respond to inquiries , go to sleep . Ease or difficulty depended on the brand ’ s product / service and / or who the TA was . But overall , social media management was pretty monotonous stuff . Now , everything has changed . Brands now understand how important social media is and how it affects their reputation , perception , overhead and ultimately sales . Brands now know that the usual routine posts that scream ‘ patronize us ’ would not do much for them anymore , so those that are ‘ smart ’ are employing the services of highly skilled individuals and digital agencies to manage their online strategy . Read more ...