Brand Spur Issue 7 | Page 43

Pecadomo and the expected marketing innovations of 2017

Opinion

Pecadomo and the expected marketing innovations of 2017

Its 2017 and the world is not where it used to be . Our world has moved , edging closer to the dreaded 22nd century . It ’ s the freaking digital age and disruption is happening all over the world . The world ’ s biggest taxi company owns no single cab . World ’ s biggest media creates no content . The world ’ s largest music company signed no artiste . World ’ s largest telephoning company has no telco infrastructure . The world ’ s largest video company owns no camera . The world ’ s biggest marketplace has no merchandise of its own . The world ’ s largest library don ’ t write book . The world ’ s largest software companies don ’ t write apps . The world ’ s largest movie house owns no cinemas ! Read more ...