Battle of noodles brands over market share
Opinion : Noodles Market
Battle of noodles brands over market share
The noodles market in Nigeria has continued to grow in leaps and bounds amidst fierce competition among players for supremacy in the market place . As at today , there are 16 noodles brands in the market competing for attention of consumers and striving for growing market share . However , until the launch of Indomie almost 30 years ago , the noodles market in Nigeria was almost non-existent . It was perceived as an Asian diet served only at Chinese restaurants . But since 1988 when De United Foods Industries Limited ( now Dufil Prima foods ) first marketed its Indomie Noodles , imported from Indonesia , in Nigeria , Noodles has become a major menu for millions of Nigerians and a brand in most homes . Read more ...