ORAL CARE MARKET
Leading brands battle for controlling share of Nigeria ’ s oral care market
Oral care is an essential practice carried out daily by families across the world . Hence , it has continued to attract investors in the fast moving consumer goods segment . A global research report estimated the global oral care market to be $ 39.1 billion in 2014 . It is expected to hit $ 50.8 billion by 2020 . With a population of about 170 million , Nigeria is an attractive readymade market for oral care products , especially toothpaste . As at the last count , it was observed that over 30 toothpaste brands are jostling for market share nationwide . While some have emerged top of the pile brands with national spread , some products are regional players .
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