Retail Guide to Snapchat: How To Build your Business Using Snapchat
With over 100 million active users and 400 million snaps per day, snapchat is one of the fastest-growing social networks in the world. Even though it caters mainly to a younger demographic( 18-34yrs), it is becoming an essential part of global marketing strategies. Indeed, Snapchat’ s developers included certain features in the app that can be used to increase community engagement( build and establish relationships with customers) and brand awareness through innovative marketing campaigns; hence, small businesses in Nigeria can benefit even more by adding Snapchat to their social media marketing effort. Read more...