Brand Spur Issue 5 | Page 9

Main Economic Indicators Inflation: Naira is losing value Bag of Rice (50kg) 2015:₦10,000 –– 2016: ₦19,500 Chicken (1kg) Crate of Egg 2015:₦750 –– 2016: ₦900 +95% 2015:₦600 –– 2016: ₦900 +20% +50% Palm Oil (5 litres) Bread (Grand Square) Vegetable Oil (5 litres) 2015:₦1,400 –– 2016: ₦3,200 2015:₦300 –– 2016: ₦450 2015:₦1,000 –– 2016: ₦3,000 +129% Cornflakes +78% +200% Milo (450g) Spaghetti (1 carton) 2015:₦480 –– 2016:₦800 Sources: Local markets survey +50% 2015:₦2,000 –– 2016:₦3,800 +90% 2015:₦800 –– 2016:₦1,000 +25% YUSUF AYOKUNLE GTBANK PLC