Martell Cognac launches
global campaign in Nigeria
Martell Cognac, the world’s number one Prestige cognac, has launched its global #BeCurious
campaign in Nigeria and it features brand ambassador and Nigerian rapper, MI Abaga
explaining how curiosity took him to the top of his career.
Last month, Martell debuted its first radio entertainment show called ‘A Curious Case with
Martell Cognac’ which is hosted by ‘The Martell Cartel’ made up of Cool FM’s OAP Do2tun,
Ayo Rotimi and Publisher of Mystreetz Magazine and executive producer of Mystreetz TV,
Sesan Adeniji.
The 45 minutes show is focused on putting together music industry thought leaders and opinion
makers in a bid to discover what lies behind the scenes.
Founded in 1715 by Jean Martell who was originally from Jersey, Martell is part of the Martell
Mumm Perrier-Jouët subsidiary of the French wines and spirits group, Pernod-Ricard.
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