Beer Weathering The Storm Upon Economic Crisis…
At a symposium held on Thursday, 30th June, 2016, at Eko Hotel & Suites, Victoria Island, Lagos, moderate beer consumption,
beer and nutrition, beer and youth culture amidst other related topics took the centre stage..
“In Nigeria, people drink mainly in groups outside the home, rather than at home, therefore on-trade accounts for the bulk of
alcoholic drinks sales in the country. Beer is mostly consumed through pubs and bars, although the introduction of cans has
helped to increase off-trade share,” reported Euromonitor, May 2016, before the event. Not minding the security challenges in the
country and the economic meltdown, beer manufacturers have not tottered in Nigeria. Research showed that11 litres of beer are
consumed per head of Nigerians and this is expanding the beer market at $2.7 billion (about N537.4 billion), therefore expansion
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of the market is also looming.
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